Snapchat is improving its augmented reality advertising tools to help shops make sales.
In order to digitally test on different lipstick shades or shoe styles, Snap Inc. has been educating businesses to use its Snapchat app’s camera overlays. Now, businesses can add item descriptions, prices, and purchase links to their augmented reality ads. Brands will also be able to get more detailed information on which items are gaining traction in real time, according to a business blog post Wednesday.
An app for kids and young adults, Snapchat, has been investing in augmented reality to offer more imaginative purchasing experiences.
As Covid-19 spread, advertisers escalated their experimentation with the format.