KARACHI: Just over a year after the US-based international e-commerce giant Amazon opened to merchants from Pakistan, the country is still among the top three nations selling a wide variety of products globally through the digital platform.
During a briefing with the National Assembly Standing Committee on Commerce on Thursday, representatives from the Trade Development Authority of Pakistan (TDAP) expressed optimism about the future of the country, its exportable products, and the expertise of those involved in the platform, in the hopes that Pakistan would be able to sustain its recent upward trend and make the most of the rapidly expanding opportunity.
According to a TDAP briefing given to the members of the NA’s standing committee led by its chairman Raza Rabbani Khar, “Pakistan is currently among the top three new vendors that joined Amazon’s marketplace in the US in 2022.”
To no one’s surprise, the United States and China are at the top of the list. Even if Pakistan’s thousands of dealers pale in contrast to those of the world’s two largest countries, “that’s more than the rest of the world, including export centers like China, India, and nearby countries like Canada,” the report claimed.
The month of May 2021 saw the official launch of Amazon Marketplace in Pakistan. The decision was made after nearly a year of negotiations between the Ministry of Commerce and Amazon’s management. Since then, many more Pakistani vendors have started selling their wares on Amazon.