The introduction of Business-to-Business shopping platforms into the informal retail sector is gaining attention and sparking debate among industry participants. They are bringing a fresh viewpoint to a sector that is well-known for its reliance on traditional business models. Brands like as Alerzo are leveraging technology to connect merchants for faster inventory management, while also further opening up the formerly closed distribution chain.
For merchants, who are among the most significant benefactors of this innovation, it marks the dawn of a new era of enhanced market experience. Having a second path to the market makes doing business much more convenient. According to Bokola Moshood, a shopkeeper in Gbagi, Ibadan, “the most essential thing for me is to obtain my goods and to get them at the lowest possible costs since that is how I generate my own profit.” “We now have more alternatives for how we resupply things, which is beneficial to the company.” You can now purchase things based on which ones are most convenient and beneficial for you and your business. That, in my opinion, is the most intriguing feature.”
In contrast, Aminat, a small business owner in the rural section of Challenge, believes that the internet marketplace is both speedier and more cost effective for her operation.