Lengow is an e-commerce automation SaaS firm. For example, the organisation lets customers advertise their products on multiple e-commerce sites.
First, Lengow clients upload their data feed. The company supports Shopify, Magento, and WooCommerce, among others. Lengow then formats and cleans up the catalogue.
Then buyers choose where to publish their stuff. Lengow can also feed data to price comparison sites and affiliate networks. Customers can utilise it for social networking and remarketing.
After that, Lengow becomes the backbone of your sales approach. When you alter your catalogue, it affects many channels. For difficult-to-store items, you can show temporary out-of-stock across all platforms.
Lengow can even help you run your business by centralising all orders. You can track packages, cancel orders, and issue refunds from a single interface. The product can also automate processes like price adjustments based on competition.
This is a price and market information startup situated in Barcelona. The product tracks competitor prices across several e-commerce marketplaces. It now records 1 billion items in 32,000 retailers.
Netrivals also shows you if you are more expensive or less expensive than competitors. You can use that data to establish rules and alter your rates based on the competitive landscape.
Given that Lengow doesn’t have a physical presence in Spain, the acquisition of Netrivals makes sense. Netrivals will be Lengow’s office in Barcelona.
“Our clients and marketplace partners have requested greater pricing intelligence tools to activate product data based on verified market insights. In a statement, Lengow CEO Mickael Froger said he was thrilled to broaden his company’s products with the acquisition.