Twitter Shops will allow businesses to set up virtual shops with up to 50 products on their profile. The feature aims to expand the platform’s e-commerce activity.
In the US, Twitter Shops are still in beta for select merchants and managed partners, but the service is scheduled to be rolled out globally soon. The new function is now free and attempts to encourage visitors to browse a merchant’s website and buy things.
Meta’s Facebook and Instagram are the leaders in social e-commerce. Unlike Instagram’s native stores, buyers can’t buy a product directly on Twitter, but can browse it and be sent to the merchant’s website to make the purchase.