Amazon will allow other online merchants to use its Prime service to deliver items swiftly.
With Buy with Prime, third-party merchants may take advantage of Amazon’s huge shipping and logistics network to fulfil orders on their own sites and appeal to Amazon’s 200 million+ Prime subscribers.
These websites can now display the Prime symbol next to items eligible for free two-day or next-day delivery. To order, Prime members will use their Amazon accounts’ payment and shipping information.
Sellers will have to pay for payment processing, fulfilment, storage, and other expenses.
Initially, only Amazon FBA sellers would be able to use the programme. Merchants pay to store products in Amazon warehouses and use Amazon’s supply chain and shipping services. It will eventually be provided to non-Amazon merchants.
Amazon has long aimed to be the fastest internet shipping company. To offer two- and same-day delivery in new cities, the company has invested earnings into expanding its fulfilment centres and shipping relationships across the country. It has built up a large fleet of delivery drivers, vehicles, and planes to deliver products quickly.