PAKISTAN’S e-commerce business will produce $7.666 billion in 2022. The e-commerce market in Pakistan is estimated to increase at a 6.09 percent annual pace between 2022 and 2025, according to Statista, a German business that specialises in market and consumer data.
According to EcommerceDB, a Statista subsidiary, Pakistan will be the 37th largest e-commerce market in 2021, surpassing Iran. “The Pakistani e-commerce market contributed 45 percent to the worldwide growth rate of 29 percent in 2021,” it said.
Among Pakistan’s online stores, 2021’s top store was a designer According to EcommerceDB, Limelight had the highest net sales of $50 million, followed by Gul Ahmed Shop with $48 million. Sana Safinaz came in second with a net sale of $23 million, followed by Alkaram Studio with a net sale of $22 million.
Experts in information technology believe that e-commerce has a big potential in Pakistan. Pakistan is the world’s fifth most populous country, with a youth population of 64%. Moreover, the internet has reached Pakistan.
Pakistan has 61 million internet users in January 2021, up 11 million from the previous year. “These figures clearly show that Pakistan is a gold mine for e-commerce entrepreneurs,” they continued.