During the global epidemic, entrepreneurs creating software and other tools to ease the transition began to attract venture capital firms’ interest.
CommerceIQ is the latest e-commerce infrastructure and enabling company to gain late-stage funding. Guru Hariharan is the CEO, and he was a finalist in the 2014 Startup Battlefield. In 2019, he left for Lowe’s.
Hariharan’s experience is in machine learning and e-commerce, and while at Amazon, his team produced software called Amazon Selling Coach to help retailers communicate with brands.
Hariharan wants to build a company that would power all of the money going to Amazon and other marketplaces.
“The buy and sell sides of the retail situation need to be balanced,” Hariharan said. To construct the sell side of the equation for brands and to interface with retailers on the buy side, I departed.
Brands can use CommerceIQ’s retail e-commerce management tools to automate and centralise tasks like category analytics and media management. Customers should expect an average 18% increase in sales.