A limited edition red-tinted Coca-Cola with a “space-flavored” taste and a “cooling sensation that conjures the idea of a frigid travel to space” was released this weekend at the American Dream mall.
Coca-Cola and American Dream announced their alliance three years ago at the East Rutherford Mall. It was announced in the summer of 2019, just before the New Jersey megamall opened.
On top of being the official soft drink distributor for the three million square foot entertainment and shopping complex, the 10-year arrangement envisioned a bigger involvement for Coca-Cola, which has been mostly postponed.
With pandemic fears lessening (for now) and people returning to malls, firms like Coca-Cola are trying to arrange events that will attract social media posts and customer attention.
The Coca-Cola Social Bubble premiered at American Dream on Friday. The modest lounge contains a beverage bar with free samples of new goods like Starlight and a podcasting studio attached.