According to our findings during the pandemic, food and beverage distribution is vital, yet the vast majority of food wholesalers’ sales are still conducted manually.
Food wholesalers are rapidly digitising their businesses in the wake of COVID, but many continue to rely on antiquated backend technologies.
Cerve, a food technology business based in Sweden, has raised a $2 million seed round to develop an infrastructure platform that, according to the company, will automate wholesalers’ sales activities. It accomplishes this by integrating with a wholesaler’s enterprise resource planning system, allowing buyers to have a more customised experience.
The investment round was led by Orkla Ventures, with participation from MP Pensjon and nFront Ventures as well as other investors.
“Cerve strikes the nail on the head with its proven value offer and has the ability to fundamentally shift habits in the B2B food industry,” said Daniel Holth Larsen, lead investor from Orkla Ventures. “We are looking forward to assisting the team on their endeavours.”